SOCIAL MEDIA
STRATEGY
STRATEGY
Are Your Social Media Efforts Actually Moving the Needle?
You’re posting consistently. Creating content. Responding to comments. But when leadership asks “What’s the ROI?”, you’re stuck showing follower counts and likes.
Here’s what most Indian businesses face with social media:
- High effort, low results – Hours spent creating content that gets buried in feeds
- No clear strategy – Posting because “we should” without knowing what success looks like
- Vanity metrics – 10K followers but zero leads or sales
- Platform confusion – Spreading thin across 6 platforms, mastering none
- Inconsistent brand voice – Every post feels different because there’s no guiding strategy
- Team burnout – Content creation feels like a hamster wheel with no end
The reality? Social media can be your most powerful revenue channel—but only with strategy, not just activity.
What Strategic Social Media Actually Delivers
When you move from random posting to strategic social media, everything changes:
Predictable Lead Generation
Convert engaged followers into qualified inquiries consistently—5-10 high-quality leads per week from social channels alone.
Lower Customer Acquisition Costs
Organic social + targeted paid campaigns reduce CAC by 30-50% compared to traditional advertising.
Brand Authority & Trust
Position yourself as the go-to expert in your industry. When prospects research solutions, your brand dominates their consideration set.
Community That Sells For You
Build loyal audiences who recommend your brand, create content for you, and defend you publicly.
Scalable Content Systems
Stop the content creation panic. Implement frameworks that generate months of high-performing content in days.
Data-Driven Decisions
Know exactly what’s working, what’s not, and where to invest more. No more guesswork.
My Social Media Strategy Framework
Phase 1: Strategic Foundation
(Weeks 1-2)
Deep-Dive Analysis:
- Audit your current social presence and competitors
- Identify your highest-value audience segments
- Analyze what’s working in your industry (and why)
- Define clear, measurable objectives tied to business goals
Strategic Decisions:
- Which 2-3 platforms deserve your focus
- Content pillars that attract your ideal customers
- Brand voice and messaging guidelines
- Resource allocation and team structure
Deliverable: Comprehensive social media strategy document with clear roadmap and success metrics.
Phase 2: Content Engine Designt
(Weeks 3-4)
Content Strategy:
- Create your content calendar framework
- Develop content themes and formats
- Design templates for consistent quality
- Build content creation workflows
Platform Optimization:
- Optimize profiles for discoverability
- Develop platform-specific tactics
- Create engagement playbooks
- Implement analytics tracking
Deliverable: 90-day content calendar with templates, posting schedule, and engagement guidelines.
Phase 3: Launch & Amplification
(Month 2)
Execution:
- Begin consistent posting across chosen platforms
- Implement community engagement protocols
- Launch paid amplification campaigns
- Activate influencer partnerships (if applicable)
Growth Tactics:
- Short-form video strategy (Reels, Shorts)
- Strategic hashtag and SEO optimization
- Cross-platform content repurposing
- Collaboration and partnership opportunities
Deliverable: Fully operational digital media machine with campaigns live and performing.
Phase 4: Optimize & Scale
(Month 3+)
Continuous Improvement:
- Weekly performance analysis and optimization
- Creative testing and refinement
- Audience expansion strategies
- Conversion funnel optimization
Advanced Strategies:
- Social commerce integration
- Community-building initiatives
- User-generated content programs
- Retargeting and automation
Deliverable: Refined, high-performing social media system delivering consistent ROI.
What Makes This Approach Different
BUSINESS OUTCOMES FIRST
I don’t measure success by follower counts. Every strategy is designed to drive leads, sales, or measurable business value. If it doesn’t impact the bottom line, we don’t do it.
DATA-DRIVEN, NOT TREND-CHASING
While others chase every viral trend, I analyze what actually works for YOUR audience in YOUR industry. Strategy based on data, not guesses.
INDIA-SPECIFIC EXPERTISE
Understanding India’s diverse markets—from metro Mumbai to Tier-2 cities. From English to vernacular content. From B2B LinkedIn to D2C Instagram.
PRACTICAL & SUSTAINABLE
No complex strategies that require 10-person teams. Build systems that work with your resources—whether that’s a solo founder or a marketing team.
PLATFORM-AGNOSTIC TRUTH
I’m not married to any platform. Instagram today might be LinkedIn tomorrow. The strategy adapts to where your audience actually engages.
EDUCATION, NOT JUST EXECUTION
You’ll understand the “why” behind every decision. Build internal capability even as we work together.
Service Packages
Strategy Consulting
For teams who need direction, not execution
What You Get:
- Comprehensive social media audit
- Strategic roadmap and playbook
- 3-month content calendar framework
- Platform-specific optimization guide
- 2 monthly strategy calls (ongoing)
Best For : Companies with internal teams needing strategic direction and accountability.
Investment : From ₹75,000/month
Strategy + Managed Execution
For businesses ready to dominate social media
What You Get :
- Full strategic planning and oversight
- Content creation and scheduling
- Community management and engagement
- Paid social campaign management
- Influencer partnership coordination
- Monthly performance reporting and optimization
Best For : Brands ready to make social media a primary growth channel with expert execution.
Investment : Custom pricing based on scope (typically ₹1.5-5 lakhs/month)
Intensive Strategy Sprint
Get 90 days of strategy in 2 weeks
Fix: What You Get:
- 2-week intensive strategy development
- Complete social media playbook
- 6-month content calendar
- Team training and handoff
- 30-day post-launch support
Best For : Companies launching new brands or pivoting strategy who need fast, comprehensive planning.
Investment : ₹2.5 lakhs (one-time)
Industries I Specialize In
- B2B SaaS & Technology – LinkedIn thought leadership, demo-driven content, customer storytelling
- Professional Services – Authority building, lead generation, personal branding integration
- D2C Brands – Instagram and YouTube strategies, influencer partnerships, social commerce
- Education & EdTech – Community building, student success stories, trust development
- Healthcare & Wellness – Compliant content strategies, patient education, trust signals
- Real Estate – Showcase properties, builder brand building, buyer journey mapping
The Social Media Platforms I Cover
Perfect for visual brands, D2C, lifestyle, and discovery-driven businesses. Strategy includes Reels, Stories, Shopping, and community building..
Essential for B2B, professional services, and thought leadership. Focus on organic reach, content authority, and lead generation.
YouTube
Long-form content for education, demonstrations, and deep audience relationships. Includes YouTube Shorts strategy.
Community building, groups, Marketplace, and 35+ demographic targeting. Often overlooked but still powerful for specific audiences.
Twitter/X
Real-time engagement, industry conversations, and personal brand building for founders and executives.
Regional Platforms (ShareChat, Moj, Josh)
Vernacular content strategies for Tier-2/3 city audience penetration.
What Clients Say
“We were posting randomly and seeing no business results. Within 90 days of implementing the strategy, we were generating 15-20 qualified leads weekly from LinkedIn alone. Finally, social media is a revenue channel, not just a ‘should do.” — Rajesh M., B2B SaaS Founder
“The content calendar framework was a game-changer. What used to take our team 15 hours weekly now takes 4 hours, and engagement is 3X higher. We finally have a system that works.” — Priya S., Marketing Head, EdTech Company
“Chandan helped us understand which platform actually mattered for our audience. Stopped wasting time on Facebook and Twitter, went all-in on Instagram and LinkedIn. Revenue from social increased 240% in 6 months.” — Amit K., D2C Brand Owner
Common Questions
01
Do I need to be on every social platform?
No. In fact, trying to be everywhere usually means you’re mediocre everywhere. I help you identify the 2-3 platforms where your ideal customers actually engage, and we dominate those.
02
How long before I see results?
Early wins (engagement, follower growth) happen in weeks 4-6. Meaningful business outcomes (consistent leads, sales) typically emerge by month 3-4 as we optimize based on data.
03
What if I don’t have time to create content?
That’s exactly what we solve. Whether through batching systems, team training, or managed services, we build sustainable content creation that fits your reality.
04
Can you guarantee specific follower growth?
I never guarantee vanity metrics. I guarantee you’ll have a strategy that drives business outcomes. Often that means 5,000 engaged followers deliver more value than 50,000 random ones.
05
Do you create the actual content or just strategy?
Depends on the package. Strategy consulting includes frameworks and templates. Managed execution includes full content creation. We can customize based on your needs.
.06
What about paid social ads?
If paid amplification makes sense for your goals and budget, I integrate it into the strategy. But I always optimize organic first—paid should amplify what’s already working.
07
How involved do I need to be?
Minimum: 2-3 hours monthly for strategy calls and approvals. Ideal: Weekly check-ins and active participation in community engagement. The more involved you are, the stronger the results.
My Social Media Philosophy
Authenticity Over Perfection
Polished corporate content gets scrolled past. Real stories, behind-the-scenes, and genuine personality build connections.
Value Before Selling
Give, give, give, then ask. 80% value-driven content, 20% promotional. Trust is earned through helpfulness.
Community Over Audience
Audiences are passive. Communities are active, engaged, and loyal. We build communities that advocate for your brand.
Strategy Over Hustle
Working harder isn’t the answer. Working smarter with clear strategy and systems is how sustainable growth happens.
Business Goals, Not Vanity Metrics
Follower counts are nice. Revenue and qualified leads are better. Every strategy decision ties back to business outcomes.
Is Social Media Strategy Right For You?
This service is perfect if you:
- Currently doing social media but not seeing meaningful business results
- Have a strong product/service but struggle to articulate it on social
- Spend hours on content creation with minimal return
- Don’t know which platforms deserve your time and budget
- Ready to invest in sustainable, long-term social media growth
- Want a partner who cares about ROI, not just posting schedules
This probably isn’t for you if:
- Expecting overnight viral success
- Looking for someone to just “post 3 times a week”
- Not willing to invest in strategic planning first
- Want to be on every platform immediately
- Only care about follower counts, not business outcomes
Book A 20-Minute Brand Assessment
Let's build your social media strategy together.
In 20 minutes, we'll:
1. Review Your Current Situation
Share your social media challenges, goals, and what you’ve tried. I’ll ask questions to understand your business deeply.
2. Identify Your Biggest Opportunity
Based on your industry, audience, and resources, I’ll pinpoint the highest-leverage strategy for you—the 20% effort that will drive 80% of results.
3. Create Your Action Plan
Walk away with 3 specific next steps you can implement immediately, whether you work with me or not.
4. Discuss Working Together
If there’s a strong fit, I’ll explain how we could collaborate. No pressure—just clarity.
What to Bring:
- Your current social media profiles (even if you’re not proud of them)
- Clear sense of your business goals (revenue, leads, brand awareness)
- Honest assessment of your resources (time, team, budget)
- Willingness to hear direct feedback
What You’ll Leave With:
- Crystal-clear understanding of your social media opportunity
- Actionable next steps (regardless of whether we work together)
- Realistic expectations about timeline and investment
- Confidence in your social media direction
