LEAD
GENERATION
GENERATION
Is Your Sales Team Starving For Qualified Leads?
Your salespeople are talented closers. They convert when they get in front of the right prospects. But the pipeline is inconsistent. Some months overflow, others run dry. Sales keeps asking “Where are the leads?”
Meanwhile, you’re frustrated because:
- Marketing generates leads, sales rejects them – Constant friction over lead quality
- High volume, low conversion – CRM full of contacts that never become customers
- Expensive cost per lead – Spending ₹5-10K per lead that should cost ₹500-2K
- Long sales cycles – Leads take 6-12 months to close (or never close)
- Can’t predict revenue – No visibility into next quarter’s pipeline
- Competitor comparison only – Prospects shopping on price because you’re not differentiated
Here’s the reality: Lead generation isn’t about volume. It’s about generating qualified opportunities that match your ideal customer profile, enter at the right buying stage, and convert predictably
What Strategic Lead Generation Delivers
When you replace random lead gen tactics with a systematic approach:
3-5X More Qualified Leads
Not just more leads—more of the RIGHT leads that match your ideal customer profile and have budget authority.
50-70% Reduction in Cost Per Lead
Strategic targeting and multi-channel nurture reduces acquisition costs while improving lead quality.
Higher Sales Acceptance Rate
When marketing and sales align on lead definition and qualification, sales accepts 80%+ of leads (vs. industry average of 35-40%).
Shorter Sales Cycles
Proper nurturing means leads arrive educated and ready to buy. What took 9 months now takes 4-6 months.
Predictable Revenue Pipeline
Know with confidence how many qualified opportunities you’ll have in 30, 60, 90 days. Forecast revenue accurately.
Sales + Marketing Alignment
End the finger-pointing. Both teams working toward shared goals with clear definitions and handoff processes.
My Lead Generation Framework
Phase 1: Foundation & Alignment
(Weeks 1-2)
(Weeks 1-2)
Strategic Clarity:
- Define Ideal Customer Profile (ICP) with sales input
- Create detailed buyer personas
- Map buyer journey and decision-making process
- Establish lead qualification criteria (MQL/SQL definitions)
- Set shared goals and service-level agreements
Market Research:
- Total addressable market analysis
- Competitive positioning research
- Buyer pain points and trigger events study
- Channel effectiveness research
- Budget and resource allocation planning
Deliverable: Lead generation strategy document with ICP, buyer personas, lead definitions, and tactical roadmap.
Phase 2: Lead Magnet & Content
(Weeks 3-4)
(Weeks 3-4)
High-Value Assets:
- Create irresistible lead magnets (ROI calculators, industry reports, templates)
- Develop educational content for each buyer journey stage
- Build landing pages optimized for conversion
- Build landing pages optimized for conversion
- Create sales enablement content
Channel Setup:
- LinkedIn profiles and company pages optimization
- Website conversion path optimizationy
- Marketing automation platform setup
- CRM integration and lead routing
- Tracking and attribution implementation
Deliverable: Complete content library, conversion assets, and technical infrastructure ready to generate leads.
Phase 3: Multi-Channel Launch
(Month 2)
Outbound Campaigns:
- LinkedIn outreach and connection strategy
- Email campaigns to targeted prospect lists
- Cold calling frameworks (if applicable)
- Strategic partnership outreach
- Event and webinar strategy
Inbound Programs:
- ISEO-optimized thought leadership content
- Lead magnet promotion campaigns
- LinkedIn and Google Ads for high-intent keywords
- Retargeting website visitors
- Community building initiatives
Hybrid Tactics:
- IAccount-Based Marketing for high-value targets
- Referral program activation
- Content syndication and partnerships
- Speaking and guest contribution strategy
Deliverable: Fully operational lead generation machine with multiple channels working in concert.
Phase 4: Nurture & Optimize
(Month 3+)
Lead Nurture Programs:
- Automated email sequences by segment
- Content personalization based on behavior
- Multi-touch attribution tracking
- Sales-ready lead handoff process
- Closed-loop reporting
Continuous Improvement:
- Weekly lead quality reviews with sales
- A/B testing of messaging and offers
- Channel performance optimization
- Lead scoring model refinement
- Budget reallocation to winning tactics
Deliverable: elf-optimizing lead generation system delivering predictable pipeline growth.
What Makes This Approach Different
QUALITY OVER QUANTITY
While others chase high lead counts, I focus on generating leads that actually convert. Better 50 qualified leads than 500 tire-kickers.
SALES + MARKETING ALIGNMENT BUILT-IN
Most lead gen fails because marketing and sales don’t agree on what “qualified” means. I start with alignment, not activity.
DATA-DRIVEN TARGETING
We don’t guess who your ideal customer is. We analyze your best existing customers, model their characteristics, and target their twins.
FULL-FUNNEL APPROACH
Lead generation isn’t just top-of-funnel. I build the entire system—from awareness through nurture to sales-ready handoff.
INDIA B2B EXPERTISE
Understanding Indian business culture, decision-making hierarchies, regional differences, and what actually works in India’s B2B landscape
AUTOMATION + HUMAN TOUCH
Strategic use of technology to scale, but never losing the personal touch that Indian buyers expect. Automation handles repetition, humans handle relationships.
Service Packages
Lead Generation Strategy
For companies with teams who need strategic direction
What You Get:
- ICP definition and buyer persona development
- Lead generation strategy and channel plan
- Lead magnet content strategy
- Lead scoring and qualification framework
- Monthly strategy and optimization sessions
Best For : Companies with internal marketing teams needing expert guidance on lead generation strategy and best practices.
Investment : From ₹75,000/month
Strategy + Managed Execution
For businesses ready for a predictable pipeline
What You Get :
- Complete strategic planning
- Multi-channel campaign execution (LinkedIn, email, content, ads)
- Lead magnet creation and landing pages
- Marketing automation setup and management
- CRM integration and reporting
- Weekly pipeline reviews and optimization
Best For : B2B companies serious about building a scalable, predictable lead generation engine..
Investment : Custom pricing based on target lead volume and channels (typically ₹2-6 lakhs/month)
Lead Generation Intensive
Build your lead gen system in 6 weeks
What You Get:
- 6-week intensive program
- Complete lead generation playbook
- Content assets and templates
- Campaign setup and launch
- Team training and handoff
- 60-day post-launch optimization support
Best For : Companies launching new offerings, entering new markets, or transforming stalled lead generation who need results fast.
Investment : ₹6-10 lakhs (one-time project)
Lead Generation Tactics I Deploy
LinkedIn Lead Generation
- Profile optimization and thought leadership
- Strategic connection building and outreach
- LinkedIn Ads targeting decision-makers
- Campaign setup and launch
- Sales Navigator prospecting
Email Marketing
- Targeted list building and data enrichment
- Multi-touch email sequences
- Personalization and segmentation
- Deliverability optimization
- A/B testing and optimization
Content Marketing & SEO
- High-intent keyword targeting
- Personalized outreach campaigns
- Multi-stakeholder engagement
- Sales-marketing orchestration
- Executive engagement strategies
Paid Advertising
- Google Ads for high-intent searches
- LinkedIn Ads for B2B targeting
- Retargeting campaigns
- AAccount-based advertising
- Conversion optimization
Account-Based Marketing (ABM)
- Target account identification
- Personalized outreach campaigns
- Multi-stakeholder engagement
- Sales-marketing orchestration
- Executive engagement strategies
Referral & Partnership Programs
- Customer referral programs
- Strategic partner development
- Co-marketing initiatives
- Integration partnerships
- Affiliate programs
Industries I Specialize In
- B2B SaaS & Technology – Trial sign-ups, demo requests, pipeline acceleration
- Professional Services – Customer acquisition, ROAS optimization, marketplace strategies
- Manufacturing & Industrial – RFQ generation, distributor leads, enterprise opportunities
- Education & EdTech – Student acquisition, lifecycle marketing, geographic expansion
- Financial Services – Qualified consultation requests, high-net-worth prospects
- Healthcare Services – Patient leads, B2B healthcare partnerships, enterprise contracts optimization
- Education & Training – Course enrollments, corporate training leads, partnership opportunities
What Clients Say
“Before working with Chandan, we were generating 200+ leads monthly but converting less than 2%. Now we generate 60-80 highly qualified leads with 15-20% conversion to customers. Our sales team actually loves the leads marketing provides now.” — Rahul M., VP Sales, HR Tech SaaS
“The LinkedIn outreach strategy transformed our pipeline. Within 90 days, we booked 47 qualified discovery calls with exactly the profiles we target—CTOs at 500+ employee companies in BFSI. Cost per qualified lead dropped from ₹8,500 to ₹1,200.” — Priya K., Marketing Head, Cybersecurity Company
“What impressed me most was the discipline. Clear ICP. Specific messaging. Systematic testing and optimization. No random tactics or chasing trends. Just strategic execution that delivered predictable results. Our pipeline has never been healthier.” — Ankit S., Founder, B2B Logistics Platform
Common Questions
01
How many leads can you generate?
Wrong question. Right question: “How many QUALIFIED opportunities matching our ICP can you generate?” That depends on your addressable market, pricing, and sales capacity. I focus on qualified volume that your sales team can actually handle and convert.
02
What’s a realistic cost per lead?
Varies dramatically by industry, deal size, and competition. B2B SaaS with ₹5L ACV might pay ₹2-5K per qualified lead. Enterprise with ₹50L+ deals might pay ₹15-30K per SQL. I benchmark against your customer lifetime value, not arbitrary numbers.
03
How quickly will we see
leads?
First leads typically flow within 4-6 weeks. Meaningful volume (20+ qualified leads monthly) by week 8-10. Full pipeline transformation (100+ qualified leads monthly) by month 4-6 as optimization compounds.
04
Do you provide the leads or teach us how?
Either. Strategy consulting teaches your team the system. Managed execution means I handle it end-to-end. Many clients start with managed execution, then transition to internal team with my oversight.
05
What if leads don’t convert to customers?
That’s a sales issue, not a lead gen issue—IF the leads truly match ICP and qualification criteria. I work closely with sales to refine lead quality and gather feedback. If good leads aren’t converting, we fix the lead definition or sales process.
06
Can you guarantee a specific number of leads?
I guarantee you’ll have a systematic, optimized lead generation machine. Specific volumes depend on market factors, but I set realistic targets based on industry benchmarks and your ICP.
07
How do you handle lead quality?
Through ruthless qualification. I’d rather deliver 30 leads that sales loves than 300 they ignore. Weekly sales feedback loops, lead scoring refinement, and constant optimization toward quality over quantity.
My Lead Generation Philosophyy
Quality is the Only Metric That Matters
Volume without conversion is vanity. I optimize for leads that become customers, period.
Marketing and Sales Must Be One Team
The moment these teams compete or point fingers, lead generation fails. Alignment isn’t optional—it’s foundational.
Systems Beat Hustle
Working harder at broken tactics doesn’t work. Systematic processes that compound over time create predictable, scalable results.
Test, Measure, Optimize, Repeat
There’s no “best practice” that works everywhere. We test, find what works for YOUR business, then scale aggressively.
Honesty Over Optimism
‘ll tell you what’s realistic, even if it’s not what you want to hear. Overpromising and underdelivering serves no one.
Is Lead Generation Services Right For You?
This service is perfect if you:
- Have a proven product/service that converts when you get in front of right prospects
- Sales team consistently asks for more qualified opportunities
- Currently generating leads but quality/consistency is the issue
- Ready to invest in building systematic, scalable lead generation
- Willing to align marketing and sales around shared definitions and goals
- Have sales team that can handle increased qualified pipeline
This probably isn’t for you if:
- Expect hundreds of leads immediately without strategic foundation
- Product-market fit is still uncertain
- Not willing to invest in proper setup before expecting results
- Sales team can’t handle more leads (fix sales first)
- Looking for cheapest option regardless of quality
- Want to skip the strategic work and jump to tactics
Book A 20-Minute Brand Assessment
Let's diagnose your pipeline challenges.
In 20 focused minutes, we'll:
1. Understand Your Current Situation
Tell me about your ICP, current lead gen activities, sales process, and what’s frustrating you most about lead generation.
2. Identify Your Biggest Bottleneck
BIs it lead volume, lead quality, lead conversion, or something else? I’ll diagnose where the system is breaking down.
3. Design Your Ideal Lead Gen System
I’ll outline the 3-4 highest-leverage tactics for YOUR specific business, market, and resources. Practical and actionable.
4. Discuss Partnership Options
If there’s strong fit, I’ll explain exactly how we’d work together. If not, I’ll be honest about that too.
Before Our Call, Gather:
- Clear definition of your ideal customer (or best existing customers)
- Current lead generation activities and results
- Sales team’s perspective on lead quality
- Rough sense of target lead volume and budget
You’ll Walk Away With:
- Crystal-clear diagnosis of your lead gen challenge
- Specific tactics to test in next 30 days
- Realistic expectations about timeline and investment
- Confidence in your next steps
