Artificial intelligence (AI) is changing everything. In terms of marketing, it has undergone a significant transformation. How? Now, a marketer can make the most out of an AI application to tailor their marketing campaigns, keeping the customer base and other aspects in mind. Through various AI tools, they can collect and analyze a vast amount of customer data to develop robust and results-driven strategies. Before you implement any, you should know the key applications that can give you better results. To find out more, let us delve into this post.

Understanding AI personalization in marketing

It is nothing but the application of AI and machine-learning-based tactics to discover the preferences, choices, and needs of customers. This insight is valuable for companies as they will be able to predict customer behavior better to adjust their ongoing strategies.

Instead of creating a generic campaign, AI personalization will help you create a targeted campaign that speaks directly to customers, improving the chances of conversation and subsequent processes.

What are the key applications of AI in personalized marketing?

As a business, you can only leverage the benefits if you are aware of the key applications of AI in personalized marketing. To ease the process, we have mentioned the top ones below. Take a look:

• Collecting and assessing data: AI marketing tools are used to collect important information and data in relation to customers’ online behavior, buying preferences and history, demographics, personal choices, and more. All these will help you understand t

• he needs of your customers better.

How will you do that? Well! There are so many tools available that will help you assess the data to know the patterns and trends, forecast future behaviors, and generate useful insights. Based on the same, you can further customize your ongoing and next marketing campaigns.

• Content personalization: Based on the analysis of customer data, AI engines will also generate customized suggestions related to content, products, and more. This will help your marketing efforts to connect with customers, offering them a customized experience to drive more purchases. To have a more precise and bespoke marketing campaign, you can make the best use of NLP (natural language processing) for natural responses. Besides, you can take advantage of n

• atural language generation (NLG) and sentiment analysis for a deeper understanding.

• Segmentation of customers: For customer segmentation, AI-powered features are available. Through this, you can find out the customers with the same traits and target them through your personalized campaign. While doing so, do not forget to consider their individual needs and preferences, as it will help you connect with them easily and effectively. For instance, if someone calls you to inquire about the pricing, it means they have the intent to purchase. You can put them in the same category. Similarly, you can categorize others based on their intent and preference.

• Real-time adaptation: Most AI tools are designed to enable easy monitoring of customers’ behavior. This is particularly helpful when you want to adjust your responses and overall effectiveness. AI tools for this typically work by collecting information about a user’s browser history, purchases, and clicks to provide suggestions. For example, if a person has chosen the free version of a mock test, the AI tools will suggest to them the paid version or the premium ones. It will also mention the features that are most relevant to the use case of your customers. In simple terms, AI-based tools help you enhance customer engagement, customer satisfaction, and drive a higher rate of retention.

• Virtual assistants and chatbots: Through these, you can get personalized and interactive customer services at pocket-friendly rates (you can see the clear difference in the costs when you employ people for this task). Through virtual assistants and chatbots, you can ensure 24/7 customer support services, ensuring that all inquiries are answered promptly and issues are fixed easily. If you are a new player in the market, rather than hiring a whole team, just invest in these AI partners. The best thing about them is that they will not take any leave, and they will be available round the clock to respond to the queries received, even during odd hours.

What are the benefits of AI in personalized marketing?

They offer some exceptional and game-changing benefits to any business. Some of them have been listed below:

• Increased return on investment

• Enhanced and positive customer experience

• Many opportunities to scale

• Power of decision-making in real-time

Final note

No matter how powerful and impressive AI can be, it has some challenges that one will need to face. These include data quality, data privacy, over-reliance, difficulty in defining user segments, and more. However, if you start with a clear objective in mind, choose the right tool, and update your processes constantly, such issues can be overcome. AI is the future, and you should walk with it to remain competitive and stay one step ahead of others.