DIGITAL MEDIA
STRATEGY
Are You Spending on Digital But Not Seeing Results?
Your competitors seem to be everywhere online. You’re running ads on Google, Facebook, Instagram, maybe some programmatic display. The invoices keep coming, but when you ask “What’s working?”, you get vague answers about impressions and reach.
Sound familiar? You’re not alone. Most Indian businesses face these digital media challenges:
- Budget scattered across too many channels – Spending everywhere, winning nowhere
- No clear attribution – Can’t prove which channels actually drive revenue
- Inconsistent results – One month great, next month terrible, no idea why
- Platform silos – Search team doesn’t talk to social team, campaigns contradict each other
- Vanity metrics – Reports show millions of impressions but zero impact on business goals
- Vendor dependency – Multiple agencies, each claiming success, no one accountable for overall ROI
The truth? Digital media is your biggest growth opportunity—but only with integrated strategy, not random tactics.
What Strategic Digital Media Delivers
When you move from scattered tactics to unified strategy, everything transforms:
30-40% Improvement in Campaign Efficiency
Data-driven optimization eliminates waste, reallocates budget to winners, and maximizes every rupee spent.
Clear ROI Attribution
Know exactly which channels drive leads and sales. Defend your budget with confidence. Make investment decisions based on data, not gut feel.
Predictable, Scalable Growth
Replace the revenue rollercoaster with consistent, measurable growth. Know what $1 invested will return.
Cross-Channel Synergy
When search, social, display, and video work together strategically, the whole becomes greater than the sum of parts. 2+2=5.
Lower Customer Acquisition Cost
Strategic channel mix and continuous optimization reduce CAC by 25-50% while maintaining or improving lead quality.
Competitive Advantage
While competitors guess and chase trends, you operate with clarity, speed, and data-backed confidence.
My Digital Media Strategy Framework
Phase 1: Strategic Audit & Analysis
(Weeks 1-2)
Comprehensive Assessment:
- Audit all current digital marketing activities
- Analyze historical performance data across channels
- Competitive intelligence and benchmarking
- Customer journey mapping and touchpoint analysis
- Attribution modeling and revenue impact study
Deep-Dive Research:
- Audience research and segmentation
- Channel effectiveness analysis
- Budget allocation efficiency review
- Creative and messaging audit
- Technology stack evaluation
Deliverable: Comprehensive audit report with key findings, opportunities, and strategic recommendations.
Phase 2: Strategy Development
(Weeks 3-4)
Strategic Planning:
- Clear business objectives and KPI framework
- Channel selection based on audience and ROI potential
- Budget allocation model across channels
- Integrated campaign architecture
- Customer journey optimization strategy
Tactical Roadmap:
- 90-day quick-wins action plan
- 6-month growth strategy
- 12-month transformation roadmap
- Success metrics and benchmarks
- Resource and team requirements
Deliverable: Complete digital media strategy document with channel playbooks, budget models, and implementation timeline.
Phase 3: Implementation & Launch
(Month 2-3)
Strategic Planning:
- Campaign planning and creative briefing
- Platform setup and optimization
- Tracking and analytics implementation
- Team training and alignment
- Vendor management (if applicable)
Campaign Launch:
- Integrated campaign rollout
- Multi-channel activation
- Real-time monitoring and adjustment
- Performance tracking dashboards
- Weekly optimization cycles
Deliverable: Fully operational digital media machine with campaigns live and performing.
Phase 4: Optimization & Scale
(Month 4+)
Continuous Improvement:
- Daily performance monitoring
- Weekly optimization and budget reallocation
- Monthly strategy refinement
- Quarterly planning and forecasting
- Ongoing testing and innovation
Advanced Tactics:
- Marketing mix modeling
- Multi-touch attribution
- Predictive analytics
- Automation and AI integration
- Advanced audience strategies
Deliverable: Self-optimizing digital media system delivering consistent, improving ROI.
What Makes This Approach Different
BUSINESS OUTCOMES, NOT CHANNEL TACTICS
I don’t optimize for clicks or impressions. Every strategy drives toward revenue, leads, or measurable business value. If a channel doesn’t contribute to business goals, we cut it—no matter how “trendy” it is.
DATA-DRIVEN FROM DAY ONE
Every decision backed by data. No “best practices” copied from blogs. We test, measure, and optimize based on YOUR audience, YOUR business, YOUR market.
TRULY INTEGRATED APPROACH
Most agencies manage channels in silos. I architect customer journeys that span search to social to display to email. Coordinated timing, consistent messaging, unified goals.
INDIA MARKET EXPERTISE
Understanding India’s unique digital landscape—from metro consumers to Tier-2 cities, English to vernacular content, B2B enterprise to D2C startups. Strategy that works in Indian reality, not Silicon Valley fantasy.
SPEED + DISCIPLINE
Move fast with testing and optimization, but with strategic discipline. We don’t chase every shiny new platform. We double down on what works and kill what doesn’t. B2B landscape
ROI OBSESSION
I’m measured on your ROI, not my activity. If you’re not making more money than you’re spending, the strategy failed—period.
Service Packages
Strategy Consulting
For companies with internal teams needing strategic direction
What You Get:
- Daily performance monitoring
- Weekly optimization and budget reallocation
- Monthly strategy refinement
- Quarterly planning and forecasting
- Ongoing testing and innovation
Best For : Mid-market to enterprise companies with marketing teams who need strategic oversight and accountability.
Investment : From ₹1 lakh/month
Strategy + Execution Oversight
For businesses ready to dominate digital channels
What You Get :
- Complete strategic planning and roadmap
- Campaign planning and creative direction
- Multi-channel execution management
- Vendor/agency coordination and accountability/li>
- Real-time performance monitoring
- Weekly optimization and monthly strategic reviews
Best For : Companies spending ₹10+ lakhs monthly on digital media who need expert strategy and execution management.
Investment : Custom pricing based on ad spend and scope (typically ₹2-8 lakhs/month)
Digital Media Transformation
Complete overhaul of your digital marketing
What You Get:
- 6-week intensive strategy development
- Complete technology stack setup
- Team training and capability building
- Campaign launch and optimization
- 3-month hands-on implementation support
- Handoff documentation and playbooks
Best For : Companies pivoting strategy, launching new offerings, or preparing for major growth that need comprehensive transformation fast.
Investment : ₹8-15 lakhs (one-time project)
Channels I Strategize Across
Paid Search (Google Ads, Bing)
High-intent targeting, conversion optimization, competitive conquest strategies.
Programmatic Display & Video (DV360)
Precision audience targeting, real-time bidding, brand awareness to performance campaigns.
Paid Social (Meta, LinkedIn, Twitter)
Audience building, retargeting, social commerce, B2B lead generation.
YouTube & Video Marketing
Video strategy, YouTube ads, OTT/CTV advertising, video SEO.
Affiliate & Partnership Marketing
Strategic partnerships, affiliate networks, influencer commerce integration.
Email & Marketing Automation
Lifecycle marketing, segmentation, triggered campaigns, CRM integration.
Content & SEO
Organic search strategy, content marketing, technical SEO as demand generation channel.
Emerging Channels
Connected TV, digital audio, DOOH, metaverse—evaluating new opportunities with ROI lens.
Industries I Serve
- B2B SaaS & Technology – Demand generation, pipeline acceleration, account-based strategies
- E-commerce & D2C – Customer acquisition, ROAS optimization, marketplace strategies
- Financial Services – Compliance-aware campaigns, trust building, high-value customer acquisition
- Education & EdTech – Student acquisition, lifecycle marketing, geographic expansion
- Healthcare & Wellness – Patient acquisition, compliant advertising, trust development
- Real Estate – Developer campaigns, project launches, buyer journey optimization
What Clients Say
“We were spending ₹40 lakhs monthly across 8 different channels with 5 different vendors. No one could tell us what was actually working. Chandan’s audit revealed we were wasting 60% of budget. Within 4 months, we cut spend to ₹25 lakhs and increased qualified leads by 85%. The ROI story finally made sense.” — Vikram R., CMO, B2B SaaS Company
“The integrated strategy was eye-opening. We’d been running search and social as completely separate campaigns. When Chandan coordinated them around unified customer journeys, our conversion rates doubled without increasing spend. It seems obvious now, but we’d never approached it that way.” — Meera K., Marketing Head, EdTech Platform
“Finally, someone who speaks in business outcomes, not marketing jargon. Every recommendation was backed by data specific to our industry and audience. Best investment we’ve made in scaling our customer acquisition.” — Arjun P., Founder, D2C Health Brand
Common Questions
01
How much should I be spending on digital media?
It depends on your industry, margins, and growth goals. I help you determine the right budget based on customer lifetime value, desired growth rate, and market opportunity. Generally, 5-15% of revenue for established businesses, higher for growth-stage companies.
02
Can you guarantee specific results?
I guarantee you’ll have a clear, data-driven strategy and disciplined execution. Specific outcomes depend on many factors (product-market fit, pricing, sales follow-up, etc.). What I can promise: you’ll know what’s working, what’s not, and why.
03
Do I need to hire an agency or can we do this in-house?
Depends on your resources and goals. I help you make that decision strategically. Often the answer is hybrid—strategic oversight by me, execution by specialized vendors or internal team.
04
How long before we see results?
Quick wins (reduced waste, better targeting) happen in weeks 4-6. Meaningful business impact (30%+ efficiency gains, significant revenue lift) typically emerges in months 3-4 as strategy compounds and optimization cycles complete.
05
What if we’re already working with agencies?
Perfect. I can provide strategic oversight and coordination across your existing vendors, or help you evaluate if you have the right partners. Often agencies excel at execution but lack strategic integration—that’s where I add most value.
06
Do you require long-term contracts?
No. While digital media strategy works best with sustained partnership (6-12 months minimum), I work month-to-month after initial setup. You stay because you’re seeing results, not because you’re locked in.
07
How hands-on are you vs. delegating to a team?
Very hands-on, especially in strategy development and key decision points. I personally lead audits, develop strategies, and attend critical reviews. I don’t delegate strategic thinking to junior team members.
My Digital Media Philosophy
Strategy Before Tactics
Too many businesses jump to “we need Instagram ads” without asking if that’s the right channel. Strategy first, tactics second.
Integrated, Not Isolated
Customers don’t experience channels separately. Neither should your marketing. Orchestrated journeys across touchpoints deliver exponential results.
Test Fast, Scale Smart
Rapid testing to find what works, then aggressive scaling. But disciplined—we don’t scale mediocrity hoping it improves.
Data Truth, Not Marketing Fiction
Honest reporting on what’s working and what’s not. If something isn’t performing, we fix it or kill it. No hiding behind vanity metrics.
Your Success is My Reputation
I succeed when your revenue grows and CAC drops. Simple as that. ROI is how I keep score.
Is Digital Media Strategy Right For You?
This service is perfect if you:
- Spending ₹5+ lakhs monthly on digital media without clear RO
- Running campaigns across multiple channels with no integration
- Can’t confidently explain which channels drive revenue
- Frustrated with agency reports that don’t connect to business outcomes
- Ready to invest in strategic planning before throwing more money at ads
- Want a partner who cares about your business results, not their billings
This probably isn’t for you if:
- Looking for someone to just “manage your Google Ads”
- Expecting 10X returns overnight
- Not willing to make tough decisions about killing underperforming channels
- Want to be on every new platform regardless of ROI
- Looking for the cheapest option rather than the most effective
Book A 20-Minute Brand Assessment
Let's diagnose your digital media opportunity.
In 20 focused minutes, we'll:
1. Review Your Current Situation
Walk me through your digital media activities, budget, goals, and biggest frustrations. I’ll ask questions to understand your business model and growth objectives.
2. Identify Your Biggest Leak
Based on what you share, I’ll pinpoint where you’re likely wasting the most money and missing the biggest opportunity. Often this alone saves companies ₹5-10 lakhs monthly.
3. Map Your Strategic Path Forward
I’ll outline the 3-4 highest-impact moves you should make in the next 90 days—whether you work with me or not. Clear, actionable, specific to your situation.
4. Explore Working Together
If there’s strong alignment, I’ll explain how we could collaborate. If not, I’ll tell you honestly and point you in the right direction.
Come Prepared With:
- Rough sense of monthly digital spend by channel
- Your business goals (revenue, growth rate, customer acquisition)
- Access to basic performance data (even if it’s incomplete)
- Honesty about what’s frustrating you most
You’ll Leave With:
- Clear understanding of where you’re leaking money
- 2-3 specific optimizations you can implement immediately
- Realistic expectations about timeline and investment needed
- Confidence in your next steps
