Introduction

Conversational marketing is an approach to engage with prospective customers online. It’s not a new strategy, and it certainly isn’t the only way to win new customers. But over the time, it has developed into one of the best ways to build relationships and grow your business. So what makes conversational marketing so effective that in 2021 most popular communications channels included OLC (online live chat) as much as 61%? Let’s dive into that question, as well as how you can start using this strategy today to get more leads and retain customers long-term.

Conversational marketing is a way of using chat or other live mediums to connect people with your brand.

Conversational marketing has been around for as long as marketers have been trying to connect with consumers and create conversations around their brands. But why the sudden interest in conversational marketing?

The answer lies with technology. While you have probably experienced conversational marketing before—it’s just called “chatting” or “talking on the phone”—the way we communicate has changed dramatically since the last time someone asked you what your favorite movie was or told you about their day at work. We are now communicating through text messaging, Facebook Messenger, Amazon Echo (and Alexa), Slack, and more channels that allow for one-on-one interaction with customers who have questions about a product or service. These platforms provide instant access to customers 24/7/365, making it easier than ever before for companies to connect directly with consumers in real-time.

IT is still evolving.

Conversational marketing isn’t a strategy that has remained unchanged from the time of its inception. How? Conversational marketing is still evolving because of the way technology is changing our society. It’s important to note that not all companies have embraced this change and are using conversational marketing in the same way they were a decade ago or even five years ago.

It’s about humanizing your brand and creating a community for your products or services.

Conversational marketing is about humanizing your brand and creating a community for your products or services. The goal of this approach is to create a community that is larger than the sum of its parts, one unified by the vision and voice you give it. It’s about building relationships with people not through advertising, but through listening and engaging with them organically so they feel like part of something bigger than themselves—a movement, perhaps.

That’s because the conversation isn’t just about communicating information; it’s also about connecting people in ways that can lead to lasting connections with your company as well as others in the community. People want to feel like they’re part of something bigger than themselves—and when you give them that opportunity, they’ll show up for you again and again (and tell their friends).

What makes conversational marketing so great?

Convo marketing is a way of connecting with people in a personal way. It’s not intrusive, and it’s definitely not spammy.

Conversational Marketing can help you get more customers.

The chatbots can help you attract more customers, retain more customers and increase revenue. Engage with your audience in a way that feels natural to them by providing the right content at the right time.

Chatbots, live chat, and even social media are opportunities to connect people with your brand and build long-term relationships.

As said earlier, conversational marketing is not a new strategy, but it’s one that has gotten better with time and technology. Chatbots, live chat, and even social media are opportunities to connect people with your brand and build long-term relationships. Non-human interactions are now more common than ever before, especially when it comes to customer service. The US alone generates over 5 million chatbot interactions per month—and this number is expected to continue rising steadily over the next few years! Chatbots now have evolved in all shapes and sizes with different functional capability and levels of advancement, from chatbots which are no more than a chat box to AI enabled supersmart bots, that can understand your mood.

Conclusion.

Conversational marketing is a powerful tool you can leverage to grow your brand, connect with your customers and keep them involved with your content. It’s part of an overarching movement toward human connection that’s become increasingly prevalent in the digital world. The best conversational marketers will be those who stay on the cutting edge of technology, but also stick close to their customers’ hearts.